unLOQ a seamless work-to-play transition Lenovo at rAge Lenovo stood out in the rAge crowd, thanks to the savage and stylish stand we designed and the epic Call of Duty tournament we integrated as part of the experience. The main attraction, however, was the immersive brand experience we conceptualised for their LOQ device: an exhilarating escape room challenge that not only showed off the device’s versatility but created a memorable experience for participants. The LOQ escape room wasn’t just an event; it’s a glimpse into the future of gaming activations. We gave the Lenovo LOQ its moment to shine with a strategic and immersive challenge experience that successfully
signed up 368 new members to Legion Community.

136 avid gamers took part in the challenge and got to experience the device that will help the transition from work to play seamlessly. Results