Rebranding an innovative micropayment service AirtimePay Happy Friday successfully transformed Lulapay into AirtimePay, a Mzansi-born micropayment service. The rebranding aimed to cater to smart shoppers seeking convenient payment solutions. The comprehensive strategy included renaming, brand blueprint development, and logo/CI design, ultimately positioning AirtimePay as a symbol of financial empowerment and convenience. Thanks to the strategic renaming of Lulapay to AirtimePay we not only clarified the service’s offering but also established a distinct identity in the competitive micropayment market.

The brand blueprint highlighted the emotional benefits, values, and distinctive assets, which contributed to a unique and relatable brand persona.

The logo and CI design captured the essence of Mzansi, resonating with the target audience, and reinforcing AirtimePay as a technology accessible to all. Results