Arrive better, do better LULA Loop LULA, a ride-sharing transport service, wanted to create brand awareness around its unique value proposition with a campaign targeting corporates that could position LULA as the preferred choice for reliable, safe, and punctual transportation - dispelling any comparisons to traditional ride-sharing services like Uber.

Research revealed a significant correlation between the use of unreliable public transport and poor work performance.

This insight led to the core concept of “Those who get to work better, work better”. Through a series of short, sharp and engaging online films, we emphasised that individuals who arrived at their workplaces, schools or engagements feeling fresh, were more likely to have productive days.

Travelling to work is already enough to drive anyone crazy. Throw in some late nights, early flights and loadshedding at intersections for extra spice and you’ve got yourself a recipe for frustrated, tired and distracted employees.

First in film for Creative Circle Ad of the Month, March 2024. Award-winning work