Bright young minds reimagine South Africa Ruta Sechaba Foundation Ruta Sechaba Foundation is an NGO that funds only the brightest young minds who lack financial means to realise their potential. Faced with donor fatigue, the campaign sought to reinvigorate existing contributors and attract new ones through an innovative, integrated multimedia strategy that saw bright young minds reimagine a transformed South Africa with AI and ask the bold question: “Who says it can’t be?”
The digital campaign achieved 2.46 million impressions and a reach of 838,000. Strategic PR efforts garnered an audience reach of 31,274,628 across diverse media channels. Securing 22 coverage pieces, including features in prominent publications like Weekend Argus and News24, amplified Ruta Sechaba’s presence and connected with potential donors. Results

Meet Onwabile
Onwabile, a 16-year-old Matric student and aspiring diplomat, sees a tech-driven future for Durban. Her idea of AI-powered beach-cleaning robots is a testament to the endless possibilities when we combine education with innovation.

Meet Katlego At just 18 years old, Katlego has a vision that could transform Johannesburg. With the power of education and opportunity, we believe in turning dreams into reality.